Wednesday 24 July 2013

Build your Brand with muse

An Idea is an illusion till it kicks the sales.

We are in the business of making brands grow through ideas. Our grey cells exercise to keep your brand fit and young. A healthy brand has all the reason to feel proud. If health is wealth, your brand remains always prosperous with us. 

Advertising that cannot provoke thought is merely marketing.
The thought-centric agency derives its power from the eccentricities of its inhabitants. Unanimously, the elements of art, aestheticism, imagination, intellect and research feed your brand and fulcrum it towards its goal. 

Your investment in media will become charity if you try to save on creative communication.
Our strategic creative communication helps you buy visibility and sales for print(newspapers, magazines, bulletins…),electronic (radio -television), OOH, social media campaigns. We potentiate your investments by:
Creative Campaign Planning, Designing, Copy

 If you are in the trend, you are out from setting the trend.
We protect your brand from being stereotyped in the market (unless required). We manage your internal and external communications to sync the brand to a uniform tone. Brand identity (logo, corporate stationery) forms an integral part to the above process in addition to Collaterals (brochures, catalog, direct mailer, and posters, pop). 

Unless Brand transfers its energy, it gets depleted.
Your brand gets various channels to transfer its energy through Corporate Videos, Infomercials, Public Service Video, Sales Video, Demo / Presentation Video, Film Promos, Television Commercials, Radio Jingles, Documentary Features.

If you are not seen, you are not sold
How can brand escape audience’s amnesia? How can shelf life of brand be prolonged? What does it take for the brand make a red carpet entry into public’s long term memory?

Wednesday 19 June 2013

The changing phase of Creative Communications in Public Service Sector

Today, if creative communication in public service sector should continue its power of achieving long term sustainable behavior within the community, it needs to be coherent with the evolving needs of the society. The public service campaigns, in contemporary times, need not be only mass awareness driven but mass infotainment driven. Earlier where our IEC prototypes reflected more colloquial influences, today they are enjoying more universal feel. The reason for change in the pattern and type of communication lies in the changing aspirations, new media and its easy accessibility. Where youth in rural India is connected with his peers across globe with just a shake of social networking app, there is a desire to move from local to global. Though the same implication may not hold true for the older generation in Indian rural, the need for change is penetrating deeper. Earlier the expected mothers in rural areas looked for the information in the collaterals and communications. Today the ‘moms to be’ are looking for the aesthetics of the collaterals and the depiction of their own personality.
They better connect with those artworks which depict ‘them’ more beautifully.  As a part of our primary research in Bihar, we developed two artworks and sent them across the community where our campaign was to go live.  One artwork was developed keeping the strong local influence and the other artwork was given a more universal feel. The target audience found better connectivity to the latter artwork as the latter depicted progressive and beautiful characters. The important thing to remember is that rural India is receptive to only those innovations/changes/products which add modernity to their existing Indianness not the ones that endanger their social structure.